Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing agency, introduces a broadened SEO solution for cosmetic surgeons, focusing on online exposure, individual engagement, and method development. In her previous function as VP of Biddable Media Daga focused on the advertising of health and wellness & health brand names through all lifecycle phases: starting from scientific trial employment campaigns, through the pre-launch market-shaping, launch and advertising phase, finishing with patent expiration and marketing sunsetting.

A 25-year expert in the health care marketing and advertising space, Tracey started her job as a company account individual for a selection of pharma brand names and later headed the marketing effort to launch a first-of-its kind portal in the glasses and eyecare room.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the market. She believes Underscore is the model for how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.