Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, introduces an expanded SEO service for plastic surgeons, concentrating on online exposure, client engagement, and practice development. In her previous duty as VP of Biddable Media Daga focused on the advertising of wellness & wellness brand names via all lifecycle phases: beginning with scientific test employment projects, through the pre-launch market-shaping, launch and advertising stage, finishing with patent expiry and marketing sunsetting.

A 25-year expert in the health care advertising and marketing area, Tracey began her profession as a company account person for a range of pharma brands and later spearheaded the advertising effort to release a first-of-its kind portal in the glasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the design for exactly how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail acquisition.