Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, introduces an expanded search engine optimization service for cosmetic surgeons, concentrating on online exposure, individual engagement, and technique development. Lauren's focus on ROI and enthusiasm for discovering the important details that change projects from great to wonderful include creating a grand range multivariate test structure making use of fractional factorial evaluation for comprehending ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast technique for forecasting ROI before media investment.

A 25-year expert in the healthcare advertising and marketing area, Tracey started her career as an agency account person for a range of pharma brands and later on headed the advertising effort to release a first-of-its kind website in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the industry. She believes Underscore is the version for just how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent 3 years educating Online search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.