Citadel, a specialist electronic marketing agency, reveals an increased SEO service for plastic surgeons, concentrating on online presence, person engagement, and technique growth. Lauren's focus on ROI and passion for locating the critical details that change campaigns from excellent to excellent include developing a grand range multivariate examination framework making use of fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate strategy for forecasting ROI prior to media investment.

A 25-year expert in the healthcare advertising and marketing room, Tracey started her career as a company account individual for a variety of pharma brands and later led the advertising and marketing effort to launch a first-of-its kind site in the eyewear and eyecare area.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the version for how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent 3 years showing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.