Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing agency, announces an increased SEO service for plastic surgeons, focusing on online presence, individual involvement, and technique development. Lauren's focus on ROI and interest for locating the crucial details that transform campaigns from good to wonderful include establishing a grand scale multivariate test structure using fractional factorial evaluation for recognizing ROI capacity in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection approach for forecasting ROI prior to media financial investment.

A 25-year professional in the health care advertising and marketing area, Tracey started her profession as a company account person for an array of pharma brand names and later on pioneered the marketing effort to release a first-of-its kind site in the eyewear and eyecare room.

He leads a group of media method, media planning, media purchasing and media execution experts who collaboratively guarantee that campaign objectives are achieved in order to make best use of engagements and ROI. Lauren's occupation in digital and media began in the 90's, just as digital became a feasible advertising and marketing channel.

While at Underscore, she spent three years instructing Online search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.