Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing firm, reveals a broadened search engine optimization service for plastic surgeons, focusing on on-line exposure, individual involvement, and practice development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of health & health brand names via all lifecycle stages: beginning with medical test employment projects, with the pre-launch market-shaping, launch and promotional stage, finishing with patent expiration and advertising and marketing sunsetting.

A 25-year veteran in the health care marketing and advertising room, Tracey began her occupation as a firm account individual for a selection of pharma brands and later on spearheaded the marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the model for just how media and marketing companies should, and will, progress in the future.

While at Underscore, she spent three years educating Search Engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail purchase.