Citadel, a
Fortress Surgeon Digital Marketing digital advertising and marketing company, reveals an expanded search engine optimization service for cosmetic surgeons, focusing on on-line exposure, client involvement, and method development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of wellness & health brand names through all lifecycle stages: beginning with medical trial recruitment campaigns, with the pre-launch market-shaping, launch and promotional stage, finishing with patent expiry and marketing sunsetting.
A 25-year veteran in the health care advertising and marketing space, Tracey started her job as a company account person for a variety of pharma brands and later led the marketing initiative to release a first-of-its kind site in the eyeglasses and eyecare area.
It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the model for just how media and advertising and marketing agencies should, and will, advance in the future.
While at Underscore, she invested 3 years showing Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they determined just how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail acquisition.