Citadel, a Fortress Surgeon Digital Marketing digital advertising company, introduces a broadened search engine optimization service for plastic surgeons, focusing on on-line visibility, individual interaction, and method growth. Lauren's concentrate on ROI and passion for finding the critical details that change campaigns from good to wonderful consist of establishing a grand scale multivariate test framework making use of fractional factorial analysis for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate method for forecasting ROI before media financial investment.

One of things Martin takes pleasure in most concerning his duty is the opportunity to study and recognize the nuances of both new and established markets, and via expanding his understanding of them seek the Holy Grail of product-market fit.

He leads a team of media technique, media planning, media acquiring and media implementation professionals that collaboratively ensure that project goals are achieved in order to make best use of interactions and ROI. Lauren's occupation in digital and media began in the 90's, just as electronic came to be a viable marketing channel.

While at Underscore, she spent three years teaching Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.