Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing company, announces an expanded SEO service for plastic surgeons, concentrating on on-line presence, person involvement, and practice development. In her previous role as VP of Biddable Media Daga specialized in the advertising of health & health brand names with all lifecycle stages: beginning with professional trial recruitment campaigns, through the pre-launch market-shaping, launch and promotional stage, ending with license expiration and advertising sunsetting.

A 25-year professional in the health care advertising and marketing area, Tracey started her profession as an agency account person for an array of pharma brand names and later on led the marketing effort to release a first-of-its kind website in the glasses and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the design for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she invested three years instructing Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.