Fortress Surgeon Digital Marketing, a surgeon electronic advertising firm, introduces an increased SEO solution for plastic surgeons, concentrating on online exposure, patient involvement, and technique growth. Lauren's concentrate on ROI and enthusiasm for finding the critical details that change projects from great to fantastic consist of establishing a grand scale multivariate test framework utilizing fractional factorial analysis for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast approach for anticipating ROI before media investment.

One of the things Martin delights in most about his role is the chance to study and understand the nuances of both well established and new markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the model for exactly how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she spent three years teaching Internet search engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.