Citadel, a specialist digital marketing company, announces an increased search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, individual involvement, and method development. In her previous function as VP of Biddable Media Daga focused on the advertising of health and wellness & health brand names through all lifecycle stages: starting from professional test employment projects, with the pre-launch market-shaping, launch and promotional stage, ending with patent expiration and advertising sunsetting.

A 25-year veteran in the health care marketing and advertising space, Tracey started her occupation as an agency account individual for an array of pharma brand names and later on headed the advertising and marketing effort to launch a first-of-its kind website in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the model for how media and marketing companies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's audience base and verify out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.