Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, introduces an expanded search engine optimization solution for plastic surgeons, focusing on on-line exposure, patient engagement, and practice growth. Lauren's concentrate on ROI and enthusiasm for locating the vital information that transform projects from good to terrific include establishing a grand scale multivariate examination structure using fractional factorial analysis for recognizing ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate strategy for forecasting ROI before media investment.

One of the things Martin takes pleasure in most concerning his function is the possibility to research and comprehend the nuances of both established and new markets, and with expanding his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media method, media preparation, media acquiring and media execution professionals who collaboratively make sure that campaign objectives are achieved in order to make best use of roi and involvements. Lauren's occupation in digital and media began in the 90's, just as digital ended up being a practical advertising and marketing channel.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.