Fortress Surgeon Digital Marketing, a specialist electronic marketing firm, introduces an expanded search engine optimization service for cosmetic surgeons, focusing on on-line presence, individual interaction, and practice growth. Lauren's concentrate on ROI and enthusiasm for locating the important details that transform campaigns from good to terrific consist of creating a grand range multivariate examination structure making use of fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate technique for predicting ROI prior to media financial investment.

A 25-year expert in the medical care advertising and marketing area, Tracey began her occupation as a company account person for a range of pharma brands and later pioneered the advertising initiative to release a first-of-its kind site in the glasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the model for how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent 3 years educating Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.