Fortress Surgeon Digital Marketing, a surgeon electronic marketing firm, reveals an increased search engine optimization service for cosmetic surgeons, concentrating on online visibility, person engagement, and method growth. Lauren's focus on ROI and interest for finding the important details that transform campaigns from good to wonderful include creating a grand scale multivariate test framework using fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate approach for predicting ROI before media financial investment.

Among the things Martin takes pleasure in most concerning his role is the opportunity to research and understand the nuances of both recognized and new markets, and via growing his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media strategy, media preparation, media acquiring and media execution professionals that collaboratively guarantee that project goals are attained in order to optimize engagements and ROI. Lauren's profession in digital and media began in the 90's, just as digital came to be a sensible marketing channel.

While at Underscore, she invested 3 years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.