Citadel, a specialist Fortress Surgeon Digital Marketing marketing firm, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on on-line visibility, client involvement, and method growth. In her previous duty as VP of Biddable Media Daga focused on the marketing of health & wellness brands via all lifecycle stages: starting from medical test recruitment campaigns, through the pre-launch market-shaping, launch and marketing stage, ending with patent expiry and advertising sunsetting.

A 25-year professional in the medical care advertising and marketing area, Tracey started her career as a firm account person for an array of pharma brand names and later headed the advertising and marketing effort to release a first-of-its kind portal in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the industry. She thinks Underscore is the design for how media and marketing firms should, and will, advance in the future.

While at Underscore, she invested three years showing Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.