Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, announces an increased SEO solution for plastic surgeons, concentrating on on-line presence, client engagement, and technique development. In her previous duty as VP of Biddable Media Daga specialized in the advertising of wellness & health brands through all lifecycle phases: beginning with medical test recruitment projects, with the pre-launch market-shaping, launch and promotional phase, finishing with patent expiration and advertising and marketing sunsetting.
A 25-year veteran in the health care advertising and marketing area, Tracey started her occupation as a company account person for a range of pharma brands and later on pioneered the advertising and marketing effort to release a first-of-its kind portal in the glasses and eyecare room.
It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the model for how media and advertising and marketing firms should, and will, progress in the future.
While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.