Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing company, announces an expanded SEO service for cosmetic surgeons, concentrating on online visibility, client interaction, and practice development. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & health brands via all lifecycle phases: beginning with professional test employment projects, via the pre-launch market-shaping, launch and marketing phase, ending with license expiry and marketing sunsetting.

A 25-year veteran in the health care advertising and marketing room, Tracey started her job as a company account person for a variety of pharma brands and later on headed the advertising and marketing effort to launch a first-of-its kind site in the eyewear and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the design for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years instructing Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.