Citadel, a specialist electronic marketing firm, reveals an expanded search engine optimization service for plastic surgeons, focusing on online exposure, client interaction, and method development. Lauren's focus on ROI and passion for finding the crucial details that transform campaigns from excellent to terrific consist of creating a grand range multivariate test structure using fractional factorial analysis for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate method for predicting ROI before media investment.

A 25-year veteran in the medical care marketing and advertising area, Tracey started her career as a company account person for a selection of pharma brand names and later on headed the advertising effort to launch a first-of-its kind portal in the eyeglasses and eyecare area.

He leads a team of media strategy, media planning, media buying and media execution professionals who collaboratively make sure that project goals are achieved in order to maximize roi and engagements. Lauren's profession in electronic and media started in the 90's, equally as digital came to be a sensible advertising network.

While at Underscore, she invested three years showing Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.