Citadel, a doctor electronic advertising and marketing firm, introduces an increased SEO service for cosmetic surgeons, concentrating on on-line presence, patient involvement, and practice development. Lauren's concentrate on ROI and interest for locating the vital information that transform projects from excellent to terrific include creating a grand scale multivariate test framework using fractional factorial evaluation for recognizing ROI potential in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection technique for predicting ROI prior to media financial investment.

A 25-year expert in the healthcare advertising and marketing room, Tracey started her job as an agency account individual for a selection of pharma brands and later led the advertising initiative to launch a first-of-its kind portal in the glasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the version for exactly how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested three years educating Online search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they identified how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.