Citadel, a doctor Fortress Surgeon Digital Marketing marketing firm, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on on-line presence, individual interaction, and practice development. Lauren's focus on ROI and passion for finding the important information that transform projects from good to excellent include creating a grand range multivariate test structure making use of fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate strategy for forecasting ROI before media financial investment.

One of the things Martin delights in most regarding his function is the opportunity to study and understand the nuances of both well-known and new markets, and with growing his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the sector. She thinks Underscore is the design for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she invested 3 years showing Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.