Citadel, a specialist electronic advertising company, introduces an increased SEO service for cosmetic surgeons, focusing on on-line presence, client interaction, and technique growth. Lauren's concentrate on ROI and enthusiasm for locating the essential details that transform projects from great to fantastic consist of developing a grand scale multivariate examination framework using fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate technique for anticipating ROI prior to media investment.

A 25-year expert in the health care advertising and marketing room, Tracey started her career as an agency account person for a selection of pharma brands and later spearheaded the marketing effort to introduce a first-of-its kind portal in the eyeglasses and eyecare room.

He leads a group of media technique, media planning, media buying and media implementation experts who collaboratively make sure that project goals are accomplished in order to take full advantage of roi and interactions. Lauren's occupation in digital and media began in the 90's, just as Fortress Surgeon Digital Marketing became a practical advertising and marketing network.

While at Underscore, she invested 3 years showing Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.