Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing firm, reveals an increased search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, client interaction, and practice growth. In her previous function as VP of Biddable Media Daga focused on the advertising of health and wellness & health brands with all lifecycle phases: beginning with professional test recruitment campaigns, via the pre-launch market-shaping, launch and advertising phase, ending with patent expiry and advertising sunsetting.

A 25-year veteran in the health care advertising and marketing room, Tracey started her job as a company account person for a variety of pharma brand names and later on headed the advertising initiative to release a first-of-its kind portal in the eyewear and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the sector. She thinks Underscore is the version for exactly how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.