Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing company, reveals an expanded search engine optimization service for cosmetic surgeons, focusing on on-line exposure, individual engagement, and method development. Lauren's focus on ROI and enthusiasm for discovering the crucial information that transform campaigns from good to great consist of developing a grand range multivariate test structure utilizing fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection approach for forecasting ROI prior to media financial investment.

A 25-year professional in the health care marketing and advertising space, Tracey started her occupation as an agency account person for a selection of pharma brands and later on spearheaded the advertising and marketing initiative to launch a first-of-its kind website in the eyewear and eyecare room.

He leads a team of media technique, media planning, media acquiring and media implementation professionals who collaboratively make sure that campaign goals are achieved in order to make best use of engagements and ROI. Lauren's job in electronic and media began in the 90's, just as electronic came to be a practical advertising network.

While at Underscore, she spent 3 years showing Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail purchase.