Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic marketing company, announces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, client engagement, and method growth. Lauren's concentrate on ROI and interest for discovering the crucial information that transform projects from good to excellent include establishing a grand scale multivariate test structure utilizing fractional factorial analysis for recognizing ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast approach for forecasting ROI prior to media financial investment.

A 25-year professional in the health care marketing and advertising space, Tracey began her profession as a firm account individual for a selection of pharma brands and later pioneered the advertising effort to introduce a first-of-its kind website in the glasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the model for exactly how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years educating Online search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.