Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing company, announces an increased SEO solution for plastic surgeons, focusing on on-line presence, individual engagement, and method growth. Lauren's focus on ROI and enthusiasm for locating the essential details that transform projects from excellent to wonderful consist of developing a grand range multivariate examination structure using fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast approach for anticipating ROI prior to media investment.

A 25-year professional in the health care marketing and advertising area, Tracey started her occupation as a company account individual for a range of pharma brands and later spearheaded the marketing effort to release a first-of-its kind site in the glasses and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the model for how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.