Citadel, a Fortress Surgeon Digital Marketing electronic marketing agency, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on online exposure, patient engagement, and technique development. Lauren's focus on ROI and interest for finding the important information that transform campaigns from great to great consist of creating a grand range multivariate examination framework utilizing fractional factorial analysis for comprehending ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast technique for forecasting ROI prior to media financial investment.

A 25-year veteran in the medical care advertising and marketing space, Tracey started her profession as an agency account individual for a range of pharma brands and later pioneered the marketing effort to launch a first-of-its kind portal in the glasses and eyecare area.

He leads a team of media method, media planning, media buying and media execution professionals who collaboratively make certain that campaign objectives are attained in order to make the most of roi and engagements. Lauren's career in digital and media started in the 90's, equally as digital came to be a viable advertising channel.

While at Underscore, she spent three years educating Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail purchase.