Citadel, a doctor electronic marketing company, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on on-line presence, client engagement, and technique growth. In her previous function as VP of Biddable Media Daga concentrated on the advertising of health & wellness brand names via all lifecycle phases: beginning with scientific test employment campaigns, with the pre-launch market-shaping, launch and promotional phase, finishing with patent expiration and advertising sunsetting.

One of the important things Martin takes pleasure in most concerning his duty is the possibility to study and understand the nuances of both brand-new and well established markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the market. She believes Underscore is the model for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she invested 3 years teaching Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they determined how to map Nielsen data to Yahoo's audience base and verify out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.