Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising agency, reveals an expanded SEO solution for plastic surgeons, concentrating on online visibility, patient involvement, and practice development. In her previous role as VP of Biddable Media Daga focused on the advertising of wellness & wellness brands through all lifecycle stages: starting from professional test employment projects, with the pre-launch market-shaping, launch and promotional stage, ending with patent expiration and advertising and marketing sunsetting.

A 25-year veteran in the health care advertising and marketing space, Tracey began her job as an agency account person for a variety of pharma brands and later headed the marketing effort to launch a first-of-its kind website in the eyewear and eyecare room.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the sector. She believes Underscore is the design for exactly how media and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they identified how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.