Citadel, a Fortress Surgeon Digital Marketing digital advertising company, announces a broadened SEO service for plastic surgeons, focusing on on-line presence, individual engagement, and practice growth. In her previous duty as VP of Biddable Media Daga specialized in the advertising and marketing of wellness & health brands via all lifecycle phases: starting from scientific test employment campaigns, via the pre-launch market-shaping, launch and marketing phase, finishing with patent expiration and marketing sunsetting.

A 25-year professional in the health care advertising and marketing space, Tracey began her career as a firm account person for a selection of pharma brand names and later pioneered the advertising initiative to release a first-of-its kind portal in the eyewear and eyecare space.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the design for how media and advertising companies should, and will, develop in the future.

While at Underscore, she spent three years instructing Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.