Citadel, a specialist digital advertising and marketing company, reveals an expanded SEO solution for cosmetic surgeons, concentrating on on-line visibility, client interaction, and practice development. Lauren's focus on ROI and enthusiasm for finding the critical details that change campaigns from excellent to fantastic consist of developing a grand scale multivariate test framework utilizing fractional factorial analysis for recognizing ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate technique for forecasting ROI before media financial investment.

One of the things Martin appreciates most concerning his role is the opportunity to research and understand the subtleties of both well established and new markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media technique, media preparation, media acquiring and media implementation experts who collaboratively ensure that campaign goals are accomplished in order to take full advantage of roi and involvements. Lauren's job in digital and media started in the 90's, equally as Fortress Surgeon Digital Marketing came to be a viable advertising and marketing network.

While at Underscore, she invested 3 years educating Online search engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.