Citadel, a Fortress Surgeon Digital Marketing digital marketing agency, introduces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line presence, client involvement, and technique development. Lauren's focus on ROI and enthusiasm for locating the important details that transform campaigns from good to fantastic include developing a grand scale multivariate examination framework using fractional factorial evaluation for understanding ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast approach for forecasting ROI prior to media investment.

One of things Martin delights in most concerning his duty is the opportunity to study and comprehend the subtleties of both recognized and brand-new markets, and with growing his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media method, media planning, media purchasing and media execution specialists who collaboratively ensure that project goals are attained in order to take full advantage of interactions and ROI. Lauren's job in electronic and media started in the 90's, just as electronic became a viable advertising and marketing channel.

While at Underscore, she invested 3 years showing Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.