Citadel, a specialist electronic marketing company, announces an expanded search engine optimization service for cosmetic surgeons, concentrating on on-line presence, client engagement, and practice growth. Lauren's focus on ROI and enthusiasm for discovering the critical information that transform campaigns from excellent to great consist of creating a grand scale multivariate test framework using fractional factorial analysis for comprehending ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection strategy for forecasting ROI before media investment.

One of the important things Martin delights in most regarding his function is the chance to research and recognize the subtleties of both brand-new and established markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media strategy, media planning, media acquiring and media execution experts that collaboratively make sure that project objectives are accomplished in order to maximize involvements and ROI. Lauren's profession in electronic and media began in the 90's, just as electronic came to be a viable marketing channel.

While at Underscore, she spent three years instructing Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's audience base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.