Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing company, introduces a broadened search engine optimization solution for cosmetic surgeons, concentrating on online visibility, individual involvement, and method growth. Lauren's focus on ROI and interest for discovering the essential details that transform projects from excellent to fantastic include establishing a grand range multivariate examination structure utilizing fractional factorial evaluation for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate approach for predicting ROI before media financial investment.

One of things Martin enjoys most concerning his function is the possibility to research and understand the subtleties of both brand-new and recognized markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the market. She thinks Underscore is the model for exactly how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.