Citadel, a doctor electronic advertising and marketing company, reveals a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, patient interaction, and method growth. In her previous duty as VP of Biddable Media Daga specialized in the advertising and marketing of health & health brand names via all lifecycle phases: beginning with clinical trial recruitment projects, with the pre-launch market-shaping, launch and promotional phase, ending with patent expiry and advertising and marketing sunsetting.

A 25-year professional in the health care advertising and marketing area, Tracey started her job as an agency account individual for an array of pharma brands and later spearheaded the advertising effort to release a first-of-its kind site in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the market. She believes Underscore is the version for exactly how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she spent three years educating Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.