Citadel, a specialist electronic advertising agency, introduces an expanded search engine optimization solution for plastic surgeons, concentrating on online visibility, client engagement, and method development. Lauren's focus on ROI and interest for discovering the essential information that transform campaigns from great to terrific include developing a grand scale multivariate test structure utilizing fractional factorial evaluation for comprehending ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate strategy for forecasting ROI before media financial investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her occupation as a company account individual for a variety of pharma brand names and later on spearheaded the advertising and Fortress Surgeon Digital Marketing initiative to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She believes Underscore is the model for how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.