Fortress Surgeon Digital Marketing, a specialist electronic advertising firm, reveals an expanded search engine optimization solution for plastic surgeons, focusing on online presence, patient interaction, and method growth. Lauren's focus on ROI and enthusiasm for discovering the important details that transform campaigns from good to fantastic include establishing a grand range multivariate examination structure making use of fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast technique for forecasting ROI before media investment.
A 25-year professional in the medical care marketing and advertising area, Tracey began her job as a company account person for a selection of pharma brands and later on pioneered the advertising effort to introduce a first-of-its kind website in the eyewear and eyecare area.
He leads a group of media method, media preparation, media buying and media execution experts who collaboratively make sure that project objectives are achieved in order to make best use of engagements and ROI. Lauren's job in electronic and media started in the 90's, equally as electronic came to be a practical marketing channel.
While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail acquisition.