Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing firm, reveals an expanded search engine optimization service for cosmetic surgeons, concentrating on online exposure, client involvement, and method development. Lauren's focus on ROI and enthusiasm for discovering the crucial information that change projects from excellent to great consist of establishing a grand scale multivariate test structure using fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection technique for forecasting ROI prior to media financial investment.

Among things Martin appreciates most concerning his duty is the chance to research study and comprehend the subtleties of both well established and new markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the model for exactly how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.