Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing company, reveals an increased search engine optimization service for plastic surgeons, concentrating on online exposure, client engagement, and method growth. Lauren's concentrate on ROI and passion for locating the important information that transform projects from great to excellent consist of establishing a grand scale multivariate test structure utilizing fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate technique for anticipating ROI before media investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey started her career as a firm account individual for a range of pharma brands and later led the advertising initiative to introduce a first-of-its kind website in the glasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the design for just how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent three years educating Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail purchase.