Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing firm, announces an expanded SEO service for plastic surgeons, concentrating on online presence, client involvement, and practice development. Lauren's concentrate on ROI and interest for finding the critical details that change campaigns from excellent to great include creating a grand scale multivariate test framework using fractional factorial analysis for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection method for anticipating ROI before media investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her occupation as an agency account individual for a variety of pharma brands and later spearheaded the advertising and marketing initiative to release a first-of-its kind portal in the eyewear and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the sector. She believes Underscore is the design for exactly how media and marketing companies should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they determined how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.