Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing agency, introduces a broadened search engine optimization solution for plastic surgeons, focusing on on-line exposure, client interaction, and method development. Lauren's concentrate on ROI and interest for discovering the essential details that change projects from excellent to terrific consist of developing a grand scale multivariate examination structure making use of fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast strategy for predicting ROI prior to media financial investment.

Among the important things Martin enjoys most about his function is the chance to study and recognize the subtleties of both well established and new markets, and via growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the model for how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.