Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing company, reveals an increased SEO solution for cosmetic surgeons, focusing on on-line presence, individual engagement, and practice growth. Lauren's concentrate on ROI and passion for locating the important details that transform campaigns from great to excellent include creating a grand range multivariate examination structure utilizing fractional factorial evaluation for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate technique for predicting ROI prior to media investment.
One of the important things Martin appreciates most about his duty is the possibility to study and understand the nuances of both brand-new and well established markets, and via expanding his understanding of them seek the Holy Grail of product-market fit.
He leads a team of media strategy, media planning, media purchasing and media execution specialists who collaboratively guarantee that campaign goals are attained in order to maximize roi and engagements. Lauren's career in electronic and media started in the 90's, just as electronic became a viable advertising channel.
While at Underscore, she invested three years showing Online search engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.