Fortress Surgeon Digital Marketing, a specialist electronic marketing agency, introduces an expanded search engine optimization service for plastic surgeons, concentrating on on-line visibility, individual interaction, and technique development. In her previous duty as VP of Biddable Media Daga focused on the advertising and marketing of health and wellness & health brands through all lifecycle phases: starting from medical trial employment campaigns, via the pre-launch market-shaping, launch and marketing phase, ending with patent expiration and marketing sunsetting.

One of the things Martin takes pleasure in most about his role is the opportunity to research and comprehend the nuances of both brand-new and well-known markets, and via expanding his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the model for how media and advertising firms should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.