Citadel, a Fortress Surgeon Digital Marketing digital marketing firm, introduces an increased SEO solution for cosmetic surgeons, focusing on online exposure, client involvement, and method development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health and wellness & wellness brand names with all lifecycle phases: starting from scientific test employment projects, via the pre-launch market-shaping, launch and marketing stage, finishing with license expiry and advertising sunsetting.

A 25-year veteran in the healthcare advertising and marketing space, Tracey started her career as an agency account person for a selection of pharma brands and later headed the advertising and marketing initiative to launch a first-of-its kind website in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the design for exactly how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she invested three years instructing Online search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.