Citadel, a doctor electronic marketing firm, reveals an expanded search engine optimization solution for plastic surgeons, concentrating on online visibility, client engagement, and method development. Lauren's focus on ROI and interest for finding the critical information that transform projects from excellent to wonderful consist of developing a grand range multivariate examination structure making use of fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate strategy for forecasting ROI prior to media financial investment.

A 25-year professional in the healthcare advertising and marketing area, Tracey started her job as an agency account individual for a range of pharma brands and later on headed the advertising initiative to release a first-of-its kind site in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the model for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years educating Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail purchase.