Citadel, a specialist digital advertising and marketing company, introduces a broadened SEO solution for cosmetic surgeons, concentrating on on-line exposure, person engagement, and method growth. Lauren's concentrate on ROI and interest for finding the important information that transform projects from good to terrific consist of establishing a grand range multivariate test framework utilizing fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection method for forecasting ROI prior to media financial investment.

A 25-year veteran in the healthcare advertising and marketing room, Tracey began her occupation as a company account individual for a selection of pharma brand names and later on led the advertising initiative to release a first-of-its kind portal in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the sector. She believes Underscore is the design for just how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent 3 years teaching Online search engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.