Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing firm, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on online presence, patient interaction, and practice growth. Lauren's concentrate on ROI and interest for locating the essential information that transform projects from good to great consist of establishing a grand range multivariate test framework utilizing fractional factorial analysis for understanding ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate strategy for predicting ROI prior to media financial investment.

One of things Martin delights in most about his function is the possibility to research and comprehend the subtleties of both brand-new and established markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media method, media preparation, media buying and media execution professionals who collaboratively make sure that project objectives are achieved in order to take full advantage of roi and interactions. Lauren's job in digital and media began in the 90's, just as digital became a viable marketing channel.

While at Underscore, she spent three years instructing Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.