Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising firm, reveals an increased search engine optimization solution for plastic surgeons, concentrating on on-line visibility, patient interaction, and technique growth. Lauren's concentrate on ROI and passion for locating the crucial information that change campaigns from great to fantastic consist of establishing a grand range multivariate test framework using fractional factorial analysis for comprehending ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate technique for predicting ROI prior to media investment.

A 25-year professional in the health care advertising and marketing area, Tracey began her job as a firm account person for an array of pharma brand names and later on pioneered the advertising initiative to introduce a first-of-its kind website in the eyewear and eyecare area.

He leads a group of media method, media preparation, media acquiring and media execution specialists that collaboratively ensure that project goals are achieved in order to make best use of engagements and ROI. Lauren's profession in digital and media started in the 90's, just as digital became a feasible marketing channel.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they determined how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.