Fortress Surgeon Digital Marketing, a doctor electronic advertising firm, introduces an expanded search engine optimization solution for cosmetic surgeons, focusing on online exposure, patient involvement, and practice growth. In her previous role as VP of Biddable Media Daga concentrated on the marketing of health & health brands with all lifecycle phases: starting from professional trial employment projects, via the pre-launch market-shaping, launch and advertising stage, finishing with license expiry and advertising sunsetting.

One of things Martin delights in most about his role is the possibility to research and recognize the subtleties of both well established and brand-new markets, and with expanding his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the version for how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested three years instructing Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail purchase.