Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing company, announces an increased search engine optimization service for plastic surgeons, focusing on on-line visibility, individual engagement, and technique growth. Lauren's focus on ROI and interest for discovering the important details that transform campaigns from good to wonderful include establishing a grand range multivariate examination structure using fractional factorial evaluation for recognizing ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast approach for forecasting ROI before media investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey started her career as a company account individual for a range of pharma brands and later on spearheaded the advertising and marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the version for exactly how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years teaching Search Engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they identified how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail acquisition.