Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, reveals an expanded search engine optimization service for plastic surgeons, focusing on online exposure, individual interaction, and method development. In her previous role as VP of Biddable Media Daga focused on the advertising and marketing of health and wellness & wellness brand names via all lifecycle stages: beginning with clinical test recruitment campaigns, through the pre-launch market-shaping, launch and promotional stage, ending with license expiry and advertising and marketing sunsetting.

One of the important things Martin appreciates most about his function is the possibility to study and recognize the subtleties of both brand-new and recognized markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the design for how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent three years educating Search Engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.